The Senior Manager, Media & Analytics will plan, build and manage B2B marketing campaigns and automated reporting dashboards for our clients. Working closely with internal teams, external media partners and client stakeholders, they will identify objectives and execute media plans to deliver on those objectives. They must be technologically savvy and intellectually curious with strong attention to detail, and a demonstrated ability to navigate social media, search marketing, programmatic media, and other common marketing channels, formats and tactics for both paid and organic programs. This self-motivated team member needs strong analytical and communication skills. Here’s the job:

Channel Management & Media Operations (40%)

• Implement, monitor and manage digital marketing campaigns within typical B2B channels and technologies, including but not limited to Google Ads, Bing Advertising, LinkedIn Advertising and programmatic media buying platforms like Google DV360, Trade Desk and StackAdapt.
• Organize, verify and flight creative assets and tracking UTMs within managed channels and across external media execution partners.
• Manage communications, trafficking and creative flighting with industry trade organizations and external media providers.
• Monitor and optimize campaign performance across channels using budget re-allocations, bidding adjustments, targeting refinements and AB tests.
• Track campaign implementation, management and optimization efforts.

Campaign Reporting (40%)

• Build, manage and utilize reporting and data visualization tools such as Google Analytics (GA4), Datorama (Salesforce Marketing Cloud Intelligence), Google Data Studio (Looker) and LeadsRx to measure channel performance for clients.
• Connect and manage channel & web data into the data visualization platforms above, ensuring accuracy of the data.
• Collect select channel data, clean and organize data utilizing Excel pivot tables and visualize data to include in client reporting dashboards.
• Audit, configure and manage web analytics tools such as Google Tag Manager, Google Analytics (GA4), Adobe Analytics and other relevant platforms to ensure tracking is setup accurately to measure campaign conversion performance across channels.
• Prepare reports and conduct analysis of performance across various data sources that will be used to inform optimization recommendations.

Media Planning (15%)

• Draft media flight plans based on the defined connections strategy.
• Research media sources for relevant channels, formats, targeting and availability.
• Negotiate placement timing and rates with media providers, secure Internal Orders.
• Communicate internally with our team to ensure campaign assets are ready on time.

Connections & Digital Strategy support (5%)

• Support for connections and digital strategy across current clients, agency marketing and new business efforts as assigned.
• Respond to day-to-day client questions and requests as the arise.

Qualifications/Requirements:

• 5-7 years digital campaign management experience working with common channels, formats, and tactics across Google Ads, Bing Advertising, programmatic media (StackAdapt, Google DV360), LinkedIn Ads and other common marketing technologies.
• 3-4 years of experience collecting, preparing and analyzing performance data within common analytics solutions (i.e. Google Analytics, Adobe Analytics, LinkedIn Ads, Google Ads and others.
• Training and/or certification in channel management and/or campaign optimization (i.e. Google Ads, LinkedIn Advertising, Google DV360, TradeDesk, Microsoft Advertising and others)
• Training and/or certification in measurement, conversion tracking, and analytics (Google Tag Manager, Adobe Analytics, Google Analytics, LeadsRx, Google Data Studio)
• Experience implementing, testing, troubleshooting and managing attribution and conversion tracking, building UTMs and working within common measurement solutions (i.e. Google Tag Manager, Google Analytics, LeadsRx, Datorama, Google Data Studio (Looker) and others)
• BA or BS in Marketing, Business, Media, Data Science, Analytics or related field a plus
• Familiarity with Mac OS, Microsoft Office, Sharepoint, Google Drive